Inclusion Body Myositis (IBM) is a debilitating muscle disease that eventually causes severe physical disability. The R.O.G. Fundraiser was a 200-person event held in Medina, WA, to raise funds for IBM research. Line Cellar created a warm and welcoming look for this significant and momentous event. We developed branding elements with a colorful touch, communication material that offset the serious content with a lighthearted design, a simple website with full PayPal functionality that simplified the donation process, and designed all event communication—A-stands, T-shirts, donor forms and thank you cards.